Kevin Feige can’t stop breaking his own box office benchmarks. As the president of Marvel Studios and architect of the sprawling, ultra-successful Marvel Cinematic Universe, Feige is now responsible for the four biggest opening weekends in history.
His latest record-setting blockbuster is “Spider-Man: Brand New Day,” which collected a dizzying $360 million in its domestic debut and supplanted 2019’s “Avengers: Endgame” ($357 million) as the biggest opening weekend ever. To get a sense of the size and scale of the accomplishment, the third- and fourth-largest launches — 2021’s “Spider-Man: No Way Home” with $260 million and 2018’s “Avengers: Infinity War” with $257 million — earned $100 million less to start and still became two of the highest-grossing movies of all time. All that’s to say, there’s no telling where “Spider-Man: Brand New Day,” the 38th installment in the MCU, will wind up by the end of its theatrical run. With $932 million globally after three (!) days in theaters, the Tom Holland-led superhero adventure will cross $1 billion at a near-record clip and should climb to $2 billion in no time.
“It’s overwhelming, frankly, to find ourselves in this position on a Monday morning,” says Feige. “In the very best way.”
