For the better part of six years, Michael Saylor’s playbook was simple: buy Bitcoin, then buy more Bitcoin. Strategy, the company formerly known as MicroStrategy, built its entire corporate identity around relentless accumulation. Now it’s selling.
The company offloaded approximately 1,638 BTC for around $104.7 million in late July and early August 2026, boosting its USD cash reserves from $3.2 billion to $4.0 billion.
Where the money is going
The Bitcoin sale wasn’t about cashing out for a yacht. About $81 million of the proceeds went toward repurchasing preferred shares and paying dividends on its STRC preferred stock, the financial instrument Strategy created as part of its capital structure expansion.
The company also raised $290.6 million through common stock sales during the same period.
