Michael Saylor built his entire brand on one simple idea: buy Bitcoin and never sell it. That idea just got a revision.
Strategy, the company formerly known as MicroStrategy, sold 32 BTC for approximately $2.5 million in late May 2026. It was the firm’s first Bitcoin sale since 2022, and Saylor is framing it not as a retreat but as an upgrade to the company’s financial architecture. His argument: selling a small amount of Bitcoin increases equity value and creditworthiness, which in turn lets Strategy sell more credit products and, ultimately, buy more Bitcoin.
The mechanics of a 32 BTC sale
The sale averaged roughly $77,135 per BTC, with proceeds earmarked to support distributions on STRC, Strategy’s preferred stock instrument. STRC targets yields around 11.5%, which positions it as a high-yield product designed to attract capital from investors who want Bitcoin exposure without the volatility of holding it directly.
Saylor has described STRC as potentially “the best credit instrument in the world.” With Strategy sitting on 843,706 BTC worth an estimated $61 billion after the sale, the collateral backing those credit products is substantial by any measure.
