The man who turned “never sell your Bitcoin” into a personal brand just sold some Bitcoin. Michael Saylor, Executive Chairman of Strategy Inc. (formerly MicroStrategy), defended the company’s sale of 32 BTC during his appearance at the BTC Prague conference, telling critics that his famous advice was always meant for individuals, not corporations with dividend obligations to meet.
The sale netted approximately $2.5 million at an average price of $77,135 per coin. In the context of Strategy’s total holdings, now sitting at roughly 846,842 BTC, that’s the equivalent of raiding the couch cushions.
What actually happened
Between May 26 and May 31, 2026, Strategy liquidated 32 BTC. It was the company’s first Bitcoin sale since December 2022, a gap of roughly three and a half years.
The proceeds went toward a specific purpose: covering dividends on Strategy’s perpetual preferred stock, known as STRC or “Stretch.” That instrument carries a variable annualized dividend rate of around 11.5%, which means the company has real, recurring cash obligations that need to be met.
