New Delhi: Japanese consumer electronics giant Sony expects India to emerge as its largest global market for BRAVIA televisions over the next five to ten years, overtaking the United States, driven by strong demand for premium large-screen televisions, a top company official said on Monday.The company considers India a strategic market, backed by growing consumer preference for high-quality content viewing experiences and premium home audio systems, Sony Corporation Global Head, Home Product Business Division, Nezu Daisuke, told PTI.India has already become one of the company's most important markets for both televisions and audio products for Sony globally and is expected to gain further prominence in the coming years, he said.Read More: Scorching summer puts ACs in the driver's seat for Q1 consumer durables sales: ReportDaisuke noted that while the US market remains significant, growth there has stabilised compared to the strong momentum being witnessed in India.
The US market is kind of keeping steady.
Then maybe in the next five or ten years, India may become the number one position in the market, he added.He said the growing strategic importance of India is also influencing Sony's product development plans, with the company increasingly tailoring products to meet local consumer preferences.
