Sony India has expanded its premium television portfolio with the launch of the BRAVIA 9II, its flagship True RGB television for 2026. The new model joins the recently introduced BRAVIA 7II, bringing Sony's latest RGB display technology and premium audio features to Indian consumers looking for large-screen home entertainment.The company says the BRAVIA 9II is built around its proprietary RGB Backlight Master Drive Pro, a technology that independently controls red, green and blue LEDs instead of relying on conventional backlighting. According to Sony, this enables the widest colour volume in the company's television lineup while also improving brightness, contrast and viewing angles.Key TakeawaysSony has launched the flagship BRAVIA 9II True RGB television in India.Both BRAVIA 9II and BRAVIA 7II use RGB Backlight Master Drive Pro with independently controlled RGB LEDs.The TVs support Dolby Vision, Dolby Atmos, DTS:X and IMAX Enhanced.BRAVIA 9II features Acoustic Multi-Audio+, Immersive Black Screen Pro and XR AI processing.Prices start at Rs 2,21,990 for the BRAVIA 7II and go up to Rs 6,69,990 for the BRAVIA 9II.Sony brings its latest True RGB display technology to IndiaWith the BRAVIA 9II, Sony is further expanding its True RGB television portfolio after introducing the BRAVIA 7II earlier this year.Unlike traditional LED televisions, Sony's latest implementation independently controls red, green and blue light sources using RGB Backlight Master Drive Pro. The company says this approach allows the television to reproduce richer colours, maintain higher brightness levels and deliver deeper blacks while reducing blooming around bright objects.The display system works alongside Sony's Advanced AI Cognitive Processor XR, which analyses scenes in real time to optimise colour, brightness and contrast while preserving the creator's intended picture quality.Sony says the combination has been designed to perform particularly well in bright living rooms where reflections and ambient light often affect picture quality.BRAVIA 9II focuses on premium large-screen entertainmentThe BRAVIA 9II introduces several technologies aimed at improving both picture quality and immersion.Sony has equipped the television with newly developed LED controllers that offer finer backlight control, working together with RGB Triluminos Max, Luminance Booster Pro and Smooth Colour Gradation. The company says these technologies help reproduce more natural colours and smoother tonal transitions across different types of content.The television also features Immersive Black Screen Pro, a new glare-free and low-reflection screen treatment designed to improve black levels while preserving details in darker scenes.On the audio front, the BRAVIA 9II includes Acoustic Multi-Audio+, supported by Sound Positioning Tweeters and Up-Firing Beam Tweeters that aim to align sound more closely with on-screen action.Shared entertainment features across both modelsBoth the BRAVIA 9II and BRAVIA 7II share several premium entertainment features.The televisions support Dolby Vision, Dolby Atmos, DTS:X and IMAX Enhanced, allowing compatible content to be viewed and heard using industry-standard cinematic formats.Sony has also included XR Contrast Booster, which is designed to deliver higher peak brightness while maintaining deeper blacks. The company says the RGB LED system also contributes to wider viewing angles through X-Wide Angle Pro, helping colours remain more consistent even when viewed from the sides.Audio enhancements include Voice Zoom 3, AI-powered dialogue enhancement, Full Range speakers and 3D Surround Upscaling, which expands stereo audio into a wider surround sound experience.Other features include My Cinema mode, Ambient Optimisation that adjusts picture and sound based on the viewing environment, and Studio Calibrated modes for supported streaming services including Netflix, Prime Video and Sony Pictures Core.Google TV and AI features includedSony continues to rely on Google TV as the smart TV platform across its premium lineup.According to the company, the televisions organise movies, shows, apps and games into a personalised interface. Sony also confirmed that Gemini for Google TV will arrive through a future software update, bringing AI-powered interactions to supported televisions.The TVs also support Sony Pictures Core, where buyers receive 10 movie credits valid for 24 months and can stream compatible titles using Sony's Pure Stream technology.Premium design and everyday convenienceSony says both televisions have been designed to blend into modern living spaces with an Immersive Frame, Mirage Stand and concealed cable management.The included remote features USB Type-C charging, backlit buttons and Find My Remote functionality, making it easier to locate if misplaced.Sony BRAVIA 9II and BRAVIA 7II: India pricingModelScreen sizeBest Buy priceBRAVIA 7II55-inchRs 2,21,990BRAVIA 7II65-inchRs 2,74,990BRAVIA 7II75-inchRs 4,19,990BRAVIA 7II85-inchRs 5,29,990BRAVIA 9II75-inchRs 5,39,990BRAVIA 9II85-inchRs 6,69,990The BRAVIA 9II is available from June 29, while the BRAVIA 7II is already on sale through Sony retail stores, ShopatSC. com, major electronics retailers and e-commerce platforms across India.What it means for buyersWith the launch of the BRAVIA 9II, Sony is strengthening its premium television portfolio by bringing its latest RGB display technology to Indian consumers across multiple screen sizes.The company's focus remains on improving colour accuracy, brightness, viewing angles and cinematic sound, while also integrating AI-powered picture processing and Google TV features into its premium home entertainment lineup.Frequently Asked Questions1. What is Sony's True RGB technology?Sony's True RGB technology independently controls red, green and blue LEDs through RGB Backlight Master Drive Pro to improve colour reproduction, brightness and contrast.2. What screen sizes are available for the BRAVIA 9II?The BRAVIA 9II is available in 75-inch and 85-inch variants.3. Which cinematic formats do the new Sony TVs support?Both models support Dolby Vision, Dolby Atmos, DTS:X and IMAX Enhanced.4. What smart TV platform powers the BRAVIA 9II and BRAVIA 7II?Both televisions run Google TV, with Gemini support planned through a future software update.5. Where can customers buy the new Sony BRAVIA televisions?The TVs will be available through Sony Centre stores, Sony Exclusive outlets, ShopatSC. com, leading electronics retailers and major e-commerce platforms in India.end of article