RIYADH: The appearance of Yasir Al-Rumayyan, governor of the Saudi Public Investment Fund and chairman of Aramco, at the 2026 World Cup final ceremony as he presented the Best Young Player award to Spain’s Pau Cubarsi while the oil giant’s logo dominated the scene was a striking publicity stunt, but it was not the company’s only achievement.
According to valuation firm Brand Finance, Aramco achieved the highest expected impact on corporate value and the greatest added value to its brand among the tournament’s official sponsors, Asharq Bloomberg reported.
Aramco added approximately $1.08 billion to its brand value, while the expected impact on corporate value reached around $26.1 billion, making it the top beneficiary of the 2026 World Cup in terms of economic gains associated with sponsorship.
Corporate value refers to the increase in a company’s value resulting from stronger brand recognition, an enhanced competitive position, and future business potential, rather than direct cash revenue generated by the tournament.
$26bn expected impact
