Liverpool FC is headed back to England after its two-week preseason tour in the U.S. concluded on Sunday night. But the Premier League club is already plotting a return across the pond of a different kind.
Ben Latty, Liverpool’s chief commercial officer, told Sportico the club is discussing opening standalone retail stores in America. Much of the process still needs to be sorted out, including what locations Liverpool would target and whether the club would run these businesses itself or license the operations to a third-party partner. Liverpool has already had its retail team visit multiple cities in the country—the “big ones that you’d expect,” according to Latty. The exact timeline for when these plans could come to fruition is unclear.
“Clearly, we’re not at the end of that because we haven’t opened anything or announced anything yet,” Latty said. “But I’d say we are pretty advanced in terms of speaking to the right people.”
That feeds into Liverpool’s ambitions to reach 40 retail stores by 2030. The club already has 26 physical locations across the world in places like Hong Kong, Singapore, Indonesia, South Africa, Denmark, Ireland and, of course, the U.K. Liverpool’s most recent additions to that portfolio came in May and June, when it opened shops in London and Bali. Latty hopes the number will cross 30 stores by the end of the 2026-27 season.
