Quick commerce as a segment is seeing entry of new players.
Leading FMCG companies reported robust growth on the quick commerce channel in the June quarter. Players said they have been witnessing strong double digit growth on the quick commerce channel in the June quarter, which has emerged as a key growth lever in the past few quarters. Companies are rapidly tailoring their assortment as well as packs for the quick-commerce platforms.AWL Agri Business (formerly known as Adani Wilmar) recorded 56 per cent volume growth and 65 per cent value growth on the quick commerce channel. The packaged food company also noted that the Q-commerce channel accounted for 33 per cent of alternate channel volumes which includes modern trade and e-commerce, reflecting its growing importance in the company’s mix.“Quick commerce continues to be particularly exciting for us, recording a growth of 56 per cent year-on-year. We increasingly see quick commerce not merely as another sales channel, but a structural shift in consumer buying behavior. It enables faster product discovery, higher purchase frequency and quicker scale-up for innovations We have therefore continued to invest in technology, digital capabilities, assortment planning, and channel-specific execution to strengthen our partnership across leading quick commerce platforms,” said Shrikant Kanhere, MD & CEO, AWL Agri Business Ltd, said on Friday.Leading FMCG firm Hindustan Unilever too reported strong double-digit growth on the quick-commerce channel in the June quarter.Niranjan Gupta, CFO, Hindustan Unilever Ltd, on the quarterly earnings call said, “Quick commerce as a segment is seeing entry of new players. Therefore, it’s a segment that’s evolving rapidly. Our growth has been very strong double digit... 40 per cent, 50 per cent on Q-commerce. Therefore, moving forward we also see opportunities as far as Q-commerce is concerned.”“We are focusing on winning in Q-commerce through improving availability... through curated tech solutions, tailored assortments across our portfolio. Also price pack architecture, which is being built specifically for Q-commerce. Along with that, sharper execution in partnership with these platform players, because there’s a lot of exchange of knowledge and how to operate happens. Finally, as we scale, we are also looking at how do you leverage data and insights to improve conversion, visibility and repeat usage,” Gupta noted.Nestle India said that quick-commerce is emerging as a key growth lever. “Performance was supported by improved product availability, a more tailored platform-specific pack portfolio across relevant categories, focused on- and off-platform media investments, and strong participation during key festive occasions,” the company stated in its Q1 earnings statement.Meanwhile, ITC said that “NewGen channels” including e-commerce, quick commerce and modern trade witnessed “robust growth” in June quarter on the back of sharp execution of channel-specific joint business plans, collaborations, format-based assortments and category-specific sell-out strategies.Published on August 2, 2026
