For most packaged food companies, the quick commerce channel is growing in strong double-digits.
Quick commerce is reshaping demand economics for packaged food companies and emerging as a channel not just for product discovery but also driving premiumisation and innovation, senior industry executives said.For most packaged food companies, the quick commerce channel is growing in strong double-digits. As per the latest report by FICCI-Deloitte, food retail through quick commerce is poised for significant growth, reaching $30-35 billion in retail value by 2030 from about $5-6 billion in 2025.Sanjay Sharma, Managing Director and CEO, Orkla India, told businessline, the emergence of quick commerce has not just led to better discoverability for brands but it is also reshaping consumer behaviour by offering convenience.“In terms of frequency of shopping, from a monthly or a fortnightly cycle, shopper behaviour is moving towards a daily cycle with the emergence of quick commerce platforms. It is also pushing companies to focus on a more agile supply chain,” he added.Digitally savvy“The consumers who shop on quick commerce platforms are digitally savvy and their mindset towards consumption is very different. They are far more open to buying packaged food products and are also far more knowledgeable about the category. So there are dimensions of emerging consumer needs including clean labels and healthy ingredients that are playing out. They are also willing to pay more for better quality products driving premiumisation. The quick commerce channel is also allowing brands to innovate in terms of range of new products,” Sharma noted.Brands are now not only launching different pack sizes for their products geared for quick commerce platforms but also leveraging it to launch new products.Shrikant Kanhere, MD & CEO, AWL Agri Business Ltd said, “We are growing at nearly 40 per cent year-on-year on the quick commerce channel. We have also launched some premium and value-added products just on the quick commerce channel.” The FICCI-Deloitte noted that quick commerce is no longer just about rapid fulfilment; it is fundamentally reshaping the demand economics for food companies.“By reducing the time between intent and purchase, it is increasing purchase frequency and lowering the threshold for consumption occasions,” it added.The report also noted that quick-commerce channels are becoming a route for premiumisation and a launchpad for new products. At the same time, it is leading companies to evolving pack sizes and formats optimised for quick replenishment cycles.Published on July 19, 2026
