I run a small blog and I publish on a few platforms. Last night I finally measured whether any of it is findable, and the first number I got was useless in a way worth writing down, because I nearly acted on it.

Here is the number: two of my five articles on one platform come back in search. Forty per cent. My first reading was that something was wrong with three of them, and my first instinct was to go and look at what those three had in common. Thin content, a bad title, some quarantine flag on new accounts. I have seen all three happen.

Then I sorted the five by publication date instead of looking at them as a set.

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