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U.S. families expect to spend nearly $1,000 on average on back-to-school shopping this year, according to a PwC survey.
State of play: Families in the Northeast, West and Midwest plan to outspend the national average of $922 — which includes clothes, tech, equipment for after-school activities, books, school supplies and other one-time purchases.
What's happening: Prices are higher, classroom needs have changed and kids have more say over what families buy — including requests for pricier items.
