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It’s been almost a decade since the “Electrify Everything” movement kicked off. And guess what? We aren’t electrifying everything.
We’re seeing strong growth in electric vehicles, heat pumps, and induction cooktops. But we’re still trapped inside a system that makes the electric choice harder to make. And nowhere is that more obvious than with heat pumps.
Every eight seconds in the US, an HVAC contractor installs an air conditioner that has only one mode: cooling. That one decision locks in fossil fuel heating for the next 15 to 20 years.
This week, we’re joined by Nate Adams, known as the House Whisperer, to unpack the three-part series he wrote for Latitude Media on what’s actually holding heat pump adoption back. Nate argues the fix isn’t more rebates or bigger subsidies for homeowners. Rather, it’s making it easier for upstream players to make and stock two-way ACs.
