Xbox CEO Asha Sharma sent a memo to staff on 30 July 2026, obtained and reported by The Verge, laying out four priorities, Core, Content, Creation, and Connection, meant to return the division to "player and revenue growth" by the end of fiscal year 2027 in June 2027 and bring profit margins back in line with the rest of the games industry. The memo followed a fiscal 2026 in which Xbox's revenue declined by an estimated $1.7 billion year over year, with the fourth quarter alone down roughly 10 per cent and the full fiscal year down about 5 per cent, and came after profit margins had fallen to around 3 per cent, well below industry norms.The figure most likely to be repeated out of context is Xbox's stated reach: more than 100 million people daily, over 500 million monthly, and nearly 1 billion across a year. Sharma's memo is explicit that this spans "consoles, PC, cloud, and other Xbox services" combined, not console owners specifically. Given that Xbox hardware sales have been declining for years, and console market share trails both PlayStation and, by some counts, Nintendo Switch globally, treating "100 million daily" as a console player count would badly overstate how healthy the hardware side of the business actually is.About The AuthorAshna is a content writer who focuses on making everyday choices easier and smarter. With a strong eye for detail and a natural sense of what works in real life, she creates content that feels honest, relatable, and genuinely helpful. She is a geek for writing stories around fashion, beauty, and influential products, while bringing the same depth and detail in reviewing tech products and gadgets of day-to-day use.