At six in the morning in a Gujarat village, a woman carries a few litres of milk to the collection centre, where a machine checks it for fat, prints a slip and credits her account.
She owns two animals, and multiplied by 36 lakh people she is a Rs 1 lakh crore brand.
The number
GCMMF, which owns and sells the Amul brand, earned Rs 123 crore on revenue of Rs 59,286 crore in FY24, according to audited figures published by CARE Ratings.
That works out to a profit margin of 0.2%, or twenty paise on every hundred rupees, striking for a business holding 40% to 85% market share depending on the product, whose milk pouch pricing the country follows.
