India produces more milk than any other country in the world, and yet ask most urban Indian parents whether they fully trust the milk in their fridge, and the honest answer is usually no.
Adulteration scandals, inconsistent quality, and a supply chain with more middlemen than anyone can count have made "farm fresh" one of the most overused, least believed phrases in Indian FMCG.
Doodhvale Farms was built on the bet that the fix wasn't a new marketing claim.
It was owning the entire chain, farm to doorstep, and refusing to hand any part of it to someone else.
A family bet on an unglamorous category
