Thursday, July 30th, 2026 – 9:15 pm
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Amazon’s advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday. That’s up from $15.7 billion in Q2 2025, and good for a 26% year over year growth rate.
And while those revenue numbers would be reason to celebrate for any other advertising business, they barely registered for Amazon. While it feels like Amazon’s ad revenue growth has happened meteorically in the past decade or so, consider that AWS’s AI product solutions alone earned $25 billion in Q3 and are still growing at a triple-digit percentage.
Like other Big Tech giants, Amazon’s earnings report has grown beyond ads as a topic in and of themselves. Aside from citing the ad revenue growth in the opening prepared remarks, advertising hardly came up, and only ever as an example of Amazon or AWS’s prowess in AI.
