Meta is using AI to quickly launch apps, and more are on the way. During this week’s second-quarter earnings call, Meta CEO Mark Zuckerberg said the social giant has new apps in the works, following a recent spate of other launches that included an app for Marketplace sellers, one for Facebook Groups, a vibe-coded gaming app, a newphotos app from Instagram, and an experiment involving AI bedtime stories.
Meta has spent years trying and failing to produce new, standalone social apps to complement its core platforms. Now, the company says that large language models (LLMs) make it possible to ship software faster, allowing it to test new ideas at a quicker pace.
“I’m…excited about how AI is helping our teams speed up product development,” Zuckerberg told investors on Wednesday’s call. “Earlier this year, we shipped Instagram Instants. We also just launched Forum, a standalone Groups app, and Seller, a standalone Marketplace app. I expect it to become a lot easier to ship new apps. So we are planning to build out more ideas and use our recommendation systems to scale them,” he said.
“AI is improving our core business; it’s making our apps more relevant and delivering better results for businesses. We’re starting to deliver more novel products, and we’ll have a lot more there soon as well,” Zuckerberg said.
