The Indian apparel market is projected to reach ₹16 lakh crore by FY30 from ₹9.30 lakh crore in FY25, as per estimates released by CareEdge Ratings in January
As the Textiles Ministry is gearing up to finalise a framework for standardisation of Indian apparel sizing, industry players said this move is expected to bring more convenience for consumers, simplify purchase decisions and reduce size-related product returns especially during online shopping. However, players also pointed out that the implementation of the national standardised sizing framework should not stifle innovation around fit and design given India’s diverse cultural sensibilities and each brand’s unique positioning.Nitin Mohan Co-founder Blackberrys told businessline, “The Indian apparel industry has evolved significantly over the years, and as the market matures, an industry-wide sizing reference can bring greater consistency across the value chain. A framework developed around Indian body measurements can support product development, strengthen planning efficiencies, and provide consumers with greater confidence while shopping across channels.”“It can also help reduce uncertainty around sizing, particularly as more consumers shop online. As brands continue to innovate and cater to diverse customer preferences, standardisation should be viewed as an enabling framework that complements, rather than replaces, each brand’s unique approach to fit and design,” Mohan added.The Indian apparel market is projected to reach ₹16 lakh crore by FY30 from ₹9.30 lakh crore in FY25, as per estimates released by CareEdge Ratings in January. Nearly 41 per cent of the industry is in the organised segment.Akhil Jain, CEO & MD, Madame said, “We have always believed that great fashion starts with a precise fit, which is why we were among the early brands to tailor our styles specifically around Indian body types. Seeing the Ministry of Textiles champion this through the Indian Size System (ISS) initiative is deeply encouraging. Bringing a unified, indigenous sizing standard to the entire retail ecosystem will be a game-changer for streamlining operations, and ensuring every consumer feels truly seen and catered to.”The Clothing Manufacturers Association of India (CMAI), has been closely associated with this initiative working alongside with NIFT and technical experts from leading apparel brands to help shape a sizing framework that reflects India body measurements. Rahul Mehta, Chief Mentor, CMAI told businessline, “As one of the world’s largest apparel markets, it is only natural that we develop measurement standards suited to Indian consumers instead of relying on international standards that often create confusion for consumers. While this will bring greater consistency through standard S, M, L and XL measurements, it is important to recognize that brands will continue to retain some flexibility in fit, as each caters to different consumer preferences and product positioning.”Mehta said that any transition to such a framework will need time as brands cannot switch to new sizes overnight. “We expect the adoption to happen gradually, with many brands already beginning to align new collections with the recommended measurements,” he addedPublished on July 30, 2026
