Christopher Nolan's adaptation of "The Odyssey" has not only lured legions of fans to cinemas, but sparked huge interest in the U.K. in Homer's epic poem and other Greek and Roman mythology works.
Some involved in Classics academia hope the blockbuster's box office success and wider cultural impact will also prompt more young people to study the subject.
The movie's mid-month release has helped hike U.K. print edition sales of "The Odyssey" by 1,400% in the four weeks to July 25 compared to the same period last year, according to market researchers NielsenIQ.
A 2017 translation by British American classicist Emily Wilson of the millennia-old mythological tale has been flying off the shelves at a similarly increased rate.
Britain's biggest bookstore chain Waterstones saw sales of Wilson's work rise over 1,000% compared to 2025 and were "increasing every week" alongside purchases of "all other available translations," a spokesperson said.
