Hyundai Motor Group Executive Chair Chung Euisun speaks as he inspects the carmaker’s Brazil manufacturing facility in Piracicaba, Sao Paulo, Monday. Courtesy of Hyundai Motor Group
Hyundai Motor Group Executive Chair Chung Euisun has reaffirmed Brazil's strategic importance to the automaker's long-term global expansion, pledging to garner group-wide support for another major milestone in the country.
He outlined plans to strengthen the company's position through localized electrification, a broader SUV lineup and future hydrogen businesses, as competition intensifies in South America's largest automotive market.
Chung visited Hyundai Motor's manufacturing plant in Piracicaba, Sao Paulo, Monday, while accompanying the Korean business delegation during President Lee Jae Myung's state visit to Brazil.
The separate stop underscored Hyundai's intention to reinforce its presence in one of its most important overseas production hubs amid rapid changes in the country's automotive industry.
