(Image credit: Tom's Guide)
Plenty of TVs offer eye-popping picture quality, and even more are affordably priced. But your budget and a TV's performance should only part of the equation when shopping for a TV, because for the next several years, you won't just have a new screen, you'll have an entire brand's ethos at the center of your living room.To help you choose a brand to take home, we’re tapping years of TV-testing expertise and doling out report cards to major TV brands this week. We’ve already given grades to Hisense, LG, Sony, TCL and Vizio. Today, we’re taking a closer look at the Samsung TV experience in 2026.This year, like most big-time TV brands, Samsung is making a case for RGB LEDs with a pair of TVs that leverage the company's all-new Micro RGB technology. In addition, there are several new OLEDs and QLEDs rounding up the 2026 Samsung portfolio.
(Image credit: Tom's Guide)PricingRelative to most sets, Samsung’s TVs aren’t priced as high as Sony’s. However, when comparing similar models, you can generally expect to pay slightly more for a new Samsung TV than one from Hisense and TCL — or roughly the same price for fewer features.This is especially true at the lower end of the spectrum. An entry-level Samsung QLED like the Samsung Q7F doesn’t offer Mini-LEDs and local dimming for improved contrast, but the TCL QM5K offers both of these features for about the same price.Fortunately, previous-year TVs tend to occupy shelves alongside the latest models, so there are usually ways to secure these features on a Samsung TV at a lower price.When comparing similar models, you can generally expect to pay slightly more for a new Samsung TV At the higher-end of the spectrum — among the brand’s OLED lineup, for instance — Samsung TVs are usually priced within a few hundred dollars of what you can expect to pay for a similar LG TV.Get instant access to breaking news, the hottest reviews, great deals and helpful tips.Consider this: As a mid-range OLED TV, the Samsung S90H is currently on sale for around $1,799. LG’s mid-range OLED TV, the C6, has been fluctuating between $1,799 and $1,999, too.The brand’s top-shelf TVs (like the S95H OLED and the R95H Micro RGB TV) are almost always among the priciest TVs on shelves, but nothing egregious relative to the competition. You can expect to pay about the same for LG flagships (like the G6 OLED) and significantly more for Sony’s flagship models (like the Bravia 9 II True RGB TV).Grade: B-Design
