(Image credit: Tom's Guide)
Usually, TVs are huge investments. The one you decide on TV is the one you're going to have in your living room for the next 10 years. But that's not always the case. Sometimes you just want something good, cheap, and easy to use.That's Vizio's brand in a nutshell.This week we're going through the largest TV makers and we’re handing out report cards, grading them on everything from price to performance and usability.So far, we've covered LG, Sony, and TCL. Now it's Vizio's turn. Here's what they're doing right, what they're doing wrong, and what needs to change in 2026.
(Image credit: Tom's Guide)PricingYou can't talk about Vizio without mentioning the brand's corporate owner, Walmart. The big box retailer bought Vizio at the end of 2024, primarily due to the fact that Vizio releases cheap (but still good) TVs.Pricing is arguably the brand's strongest area. Vizio may not always incorporate the latest and greatest technology in its TVs (there aren't any QD-OLED or RGB TVs in its 2026 line-up, for example) but it will take the cutting-edge tech from the last few years to a more approachable price point.Pricing is arguably the brand's strongest area. That's most apparent in the Vizio Mini-LED Quantum 4K Smart TV we tested earlier this year. Mini-LED isn't exactly a new technology, but Vizio brought it to a new price point of under $400 for a 65-inch model. (This week it's even cheaper than it is regularly: It's just $358 at Walmart for the next few days.)Get instant access to breaking news, the hottest reviews, great deals and helpful tips.Best of all? The already-affordable sticker prices on Vizio TVs drop even more during sales events like Black Friday. Vizio TVs are the quintessential door busters that you should watch out for during end-of-the-year sales events.Grade: A-Design
