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Canadian and American flags in Niagara Falls, Canada on Feb. 4. Photo: Joe Raedle/Getty Images
Several states are rolling out new incentives to lure Canadians back to the U.S. after visits from America's northern neighbor fell by roughly 20% between January and October 2025.
The big picture: Canada leads all international visitors to the U.S. Those 20.4 million visits in 2024 generated about $20.5 billion in spending and supported 140,000 American jobs, according to U.S. Travel Association data.
