Last September, Las Vegas Mayor Shelley Berkley issued a plea to Canadian travelers as the tourism-centric city grappled with a plummet in international visitors: “As the mayor of Las Vegas, I’m telling everybody in Canada, please come. We love you, we need you, and we miss you.”
In 2025, Las Vegas saw just under 1.2 million Canadian tourists compared to 2024’s 1.4 million, a 17.4% drop, according to data from the Las Vegas Convention and Visitors Authority (LVCVA). The trend of declining visitors from up north has been reflected across the U.S.: Canadian government data indicates a 25% drop in year-over-year visits from Canadians to the U.S. in 2025.
New data unveils an even sharper drop-off in Canadian travelers to the U.S., and it’s not just tourists snubbing American cities—It’s business leaders as well.
A cell phone activity data analysis from the University of Toronto School of Cities published on Tuesday found a 42% year-over-year median decline in Canadian visits to U.S. metropolitan areas.
These major declines in Canadian visitors weren’t just found in cities known for tourism, such as Orlando and Las Vegas—which would signify a downturn in tourism—but also in major industrial and financial hubs such as Dallas and Grand Rapids, Mich.
