A shopper walks past a Moncler luxury fashion store at a shopping mall on June 24, 2026, in Shenzhen, Guangdong province. [Photo/VCG]
Luxury brands are seeing renewed momentum in China on improving consumer sentiment, selective retail expansion and stronger demand in key cities.
LVMH Moet Hennessy Louis Vuitton — the world's largest luxury group — reported that Asia, excluding Japan, delivered strong growth in the first half of this year, confirming an improvement in trends that began in the second half of 2025.
The company said accelerating growth in the second quarter was supported by stronger performance in China and the success of new flagship stores in major Asian cities.
Louis Vuitton's newly opened stores in Beijing were among the highlights for LVMH, while Hennessy cognac also benefited from improving momentum in China following the Chinese New Year period. The group's wines and spirits division recorded organic revenue growth of 5 percent in the first half, with recurring operating profit rising 11 percent.
