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This report is from this week’s CNBC’s The China Connection newsletter, which brings you insights and analysis on what’s driving the world’s second-largest economy. You can subscribe here.

For the last few weeks, a new row of luxury stores in downtown Beijing has started to shake up a long-muted consumer scene.

The anticipation grew as Tuesday night approached. Crowds of young people screamed as they caught glimpses of celebrities climbing the stairways inside the translucent, bubble-shaped exterior of Louis Vuitton’s newest store. I could see others lingering on the upper levels of the adjoining mall with their phones out.

The buzz topped one of the more exciting events of late — Apple