Apple's big Siri AI push into smart homes signals where Big Tech is spending, and it's not crypto

Apple just showed its hand at WWDC26, and it’s holding a full house of smart home hardware. The company unveiled Siri AI on June 8, a ground-up rethinking of its voice assistant with improved conversational abilities, personal context awareness, and onscreen comprehension, all designed to serve as the brain for a new generation of home devices.

The lineup includes a Home Hub with a 7-inch display and facial recognition, an upgraded Apple TV 4K, and refreshed HomePod models, all expected to ship in fall 2026. The Home Hub is rumored to carry a price tag of around $350.

Why crypto investors should pay attention to where Apple isn’t spending

Apple’s entire WWDC26 keynote contained zero mentions of cryptocurrency, blockchain, or any related technology. Apple’s App Store policies have historically been hostile to crypto wallets and NFT marketplaces, taking 30% commissions on in-app digital asset purchases.

The Siri AI play, and what it actually does