Key Takeaways
Agentic search is quickly becoming the first step in the purchase journey, growing 200% year over year.
Commerce teams are feeling the squeeze: 86% of leaders say AI is raising customer expectations, while 61% say meeting them is harder than ever.
Business adoption trails consumer behavior: Just 28% of commerce organizations use agentic AI today, though another 44% plan to adopt it within the next six months.
Adopters aren’t waiting: Only 4% are still focused on piloting, while 35% (the largest share) are prioritizing scaling across functions and teams.
