World Cup Drives 60% Surge in Short-Term Rental Income in U.S. Host Cities
Baselane reports STR operators earned up to 13 times their typical monthly income in high-demand host markets
The 2026 FIFA World Cup delivered a significant boost to short-term rental (STR) owners in U.S. host markets, according to new customer data from Baselane, the leading banking and bookkeeping platform for real estate investors.
Among the same Baselane STR hosts active in both June 2025 and June 2026, rental income across 11 U.S. host markets increased 60% year over year. By comparison, income among the same group of hosts in non-host markets grew 11%.
Baselane customers in host markets saw a 79% increase in short-term rental payouts from May to June 2026, exceeding month-over-month growth in non-host markets and the seasonal increase recorded during the same period last year.
