A young woman in business attire comes home, cuddles with her cat, cleans her high heels, takes a shower and settles down on the couch to watch TV in her pajamas, with pizza and a soft drink. Afterwards, she tidies up, takes out the trash ("no clutter in this apartment ever") and spends the rest of the evening on the sofa with her cat.
The title of the video: "POV: You live alone in NYC and have no friends so this is how you spend your Friday night." It has already raked in over 11 million views on Instagram.
This reel is the most successful clip to date by Paulina Cee, who boasts over 320,000 followers on Instagram.
Her account features numerous videos of this kind, always emphasizing her friend-free life.
And Paulina Cee is just one influencer amid a broader trend: Social media is full of young women presenting their solitude as a lifestyle. Sometimes they have a dog, sometimes one or two cats, but otherwise the videos share a similar aesthetic: an apartment so clean and so sparsely furnished, it verges on sterility.
