CloseGoogle Pixel 111 4Google has confirmed that buyers will have to pay more money for the upcoming Pixel 11 series. This is one of the biggest smartphone launches where the company has openly blamed the global memory shortage in advance for the price hike. Instead of talking about the premium features or just inflation, Google says that the rising cost of RAM has made it impossible to stay close to the previous pricing range with the new launch.This announcement highlights a growing global challenge for the entire consumer electronics industry. Artificial intelligence companies are continuously investing billions in AI infrastructure, and memory manufacturing industries are increasingly prioritising enterprise customers over smartphone makers. This has resulted in a sharp increase in DRAM prices that are now beginning to reflect in the prices of new flagship smartphones. And Google is talking about this in its latest announcement.About The AuthorAarohy Kapoor is a dynamic content producer and editor, known for creating high-impact, consumer-first content across diverse categories including technology, home decor, health & fitness, food, pet care, sports and everyday lifestyle essentials. With a strong editorial experience and an understanding of modern consumer behaviour, she specialises in product reviews, comparison articles, buying guides and deal-led content that simplify decision-making for readers.