Google's VP of Devices and Services hinted at a Pixel 11 price hike, citing rising memory costs driven by AI data center demands affecting tech companies globally.
Google increases Pixel 11 pricing (August 12 launch) due to RAM supply constraints from AI data center demand and changed market conditions. Margin pressure signals how AI infrastructure competition now impacts consumer device economics and pricing power.
The Pixel 11 series will debut on August 12
Jul 26, 2026
11:12 am
What's the storyGoogle's Vice President of Devices and Services, Shakil Barkat, has confirmed an impending price hike for the upcoming Pixel 11 series.
The news comes as a response to changing economic conditions and ongoing RAM supply issues due to AI data centers.
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