Ahead of the Pixel 11 launch, the Made by Google hardware division detailed how it’s impacted by the “severe, supplier-driven RAM memory crisis.” 9to5Google spoke this week with Google’s Vice President of Devices and Services, Shakil Barkat, about the situation and how that will affect what’s coming next month.
Barkat emphasized that, like all other consumer technology companies, Google is experiencing an unprecedented surge in costs, noting that “there’s never been an increase in memory prices like the world’s going through right now.” He pointed to Morgan Stanley data about a sixfold increase wherein 1 GB of RAM went from $2.80 in 2025 to $12 this year.
The hardware executive said Google has “shielded our consumers from supply fluctuations for as long as possible,” referring to hardware already on the market. However, the “economics have fundamentally shifted and we’re not immune to that.”
As such, the entire Pixel family of devices will see price “adjustments” that “will be rolled out dynamically to match supply realities.” This includes the upcoming Pixel 11 series, though the company won’t be sharing specifics until the August 12 announcement. Google’s hardware portfolio also includes the Pixel Watch.
