The Philippine Franchise Association (PFA) is proud to announce the return of its biggest regional franchise show — a premier event designed to empower aspiring entrepreneurs and grow franchise opportunities across the Visayas Region. The two-day expo will take place on July 31 to August 1, 2026 (Friday and Saturday), at the Mountain Wing Atrium, SM Seaside City Cebu.

Franchise Negosyo Visayas Expo will bring together over 60 participating exhibitors, showcasing a diverse range of successful franchise brands from various industries and supported by allied suppliers for a complete business set-up. This all-in franchising event offers a unique platform for attendees to explore legitimate investment opportunities, learn the basics of franchising, and connect directly with established franchisors and service providers — all free and open to the public.

Beyond the expo, visitors can join an enriching line-up of seminars and forums, including:

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5 Ways to Grow Your Profit: a practical, free session with Coach Camille Conanan, Business Coach at ActionCOACH Philippines, on proven strategies to strengthen and scale a business. (Day 1, July 31)