By Kimeko McCoy • July 28, 2026 •
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The Interactive Advertising Bureau (IAB) just dropped another industry acronym — as if the media biz needed another one — but this one may prove useful.
Earlier this month, the IAB released its Redefining Media Types (RMT) Standard framework that aims to add clarity to the convoluted digital video space.
The IAB took a taxonomy approach — helping the industry bucket digital video product types and their associated advertising formats. That’s everything from CTV, video podcasting, retail video and the list goes on. (Find a closer look at the framework’s taxonomy here.)
