StackAdapt Introduces In-Platform Economic Impact Measurement to Help Marketers Prove Real-World ROI
Self-Serve Solution, Powered by Affinity Solutions, Connects Media Exposure to $4T+ in Consumer Spend Data to Measure and Optimize Real-World Economic Impact While Campaigns Are Live
StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, today announced the launch of its Economic Impact Report, a self-serve, in-platform measurement solution that enables advertisers to measure and optimize real-world economic outcomes while campaigns are live. By bringing transaction-backed economic impact measurement directly into the media buying workflow, advertisers can move beyond post-campaign studies and proxy metrics to understand business impact in real time.
Built for travel marketers, destination organizations, tourism boards, and brands with location-based objectives, the Economic Impact Report moves beyond traditional media metrics and post-campaign economic studies to connect media exposure with actual consumer spending, giving advertisers continuous visibility into business outcomes directly within the StackAdapt platform. The solution is powered by Affinity Solutions’ permissioned transaction data, spanning more than 150 million credit and debit cards, 100 million consumers, 86 billion transactions, and over $4 trillion in spend across 5,000+ brands, representing roughly 25% of the U.S. adult population.
