Celebrating 90 Years on the Hot Dog Highways, the Oscar Mayer Wienermobile Serves Up a Delicious Birthday Surprise

The iconic 27-foot hot dog on wheels celebrates its 90th birthday with a first-of-its kind Wiener Cake and surprise birthday visits for lucky fans nationwide

Ninety years ago, a 27-foot hot dog on wheels first rolled onto America’s roads. Since then, the Oscar Mayer Wienermobile has become one of the country’s most beloved brand icons, sparking smiles at events across the country—from parades, road trips and tailgates to graduations, weddings and countless unforgettable moments. Now, to celebrate its biggest birthday yet, the beloved hot dog brand is giving the occasion the kind of tribute it deserves: cake. Introducing the Oscar Mayer Wiener Cake, a delicious over-the-top collaboration with Milk Bar, the birthday cake experts, that turns one of the internet’s biggest food trends into the ultimate birthday tribute.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260727842644/en/ The Oscar Mayer Wiener Cake, created in collaboration with Milk Bar to celebrate the Wienermobile's 90th birthday, transforms one of the internet's biggest food trends into the ultimate birthday tribute.