Jul 27, 2026 – 5.00amA management story did the rounds a few years ago, explaining that when the GFC hit in 2008 and carmakers slashed their R&D budgets, Mercedes-Benz executives increased theirs.They knew they would come out the other side with bold new products, and the parsimoniousness of others would be on display for years.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Tony DavisMotoring writerTony Davis writes on lifestyle specialising in cars.Fetching latest articles
Mercedes-Benz is weathering tough times with a model blitz
The German carmaker behind the world’s first automobile has ridden many storms over the past 140 years, not by pulling back but by pushing forward.
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