Behavioral scientists from UNSW Sydney and Griffith University have found no evidence that personal climate-friendly choices reduce people's interest in broader action on climate change.
The research, published on July 23, followed nearly 2,800 Australians over four years as part of the National Climate Action Survey. Participants who recycled, used reusable cups and containers, took public transportation, ate greener diets, or cycled to work were no less likely to support wider climate policies and collective action.
The findings challenge a common argument that governments and businesses promote small lifestyle changes to shift attention away from more difficult reforms, such as transforming energy systems and regulating industry.
"Individual climate actions neither facilitate nor undermine broader climate engagement," says lead author Dr. Omid Ghasemi from the UNSW Institute for Climate Risk & Response.
"We found no evidence for the idea that personal action might reduce collective action or policy support because people feel they've done enough, overestimate the impact of individual actions, or feel less worried about climate change," he says.
