Sometimes, good things come to those who complain. Microsoft said that LG will stop shoving ads at users after they merely connect the company’s popular monitors to their PCs. Still, that doesn’t mean LG will quit auto-installing software just by connecting your screen to your HDMI port. Over the last several weeks, LG monitor owners reported finding a mysterious “LG Monitor App Installer” app on their PCs without their consent. It turned out the company’s monitors pushed the app to their computers through Windows Update alongside typical screen drivers. The app wasn’t just a typical third-party app store. It would also automatically show pop-up ads for services like McAfee scam protection and for LG’s own streaming service on users’ desktops. Over on X, Epic Games CEO Tim Sweeney was the one who finally got the attention of Windows boss Pavan Davuluri. In a follow-up tweet, Davuluri said that “We’ve connected with the team at LG and as an immediate next step, they have agreed to disable the McAfee pop-up from their app.”
Thanks again for bringing this to our attention. We’ve connected with the team at LG and as an immediate next step, they have agreed to disable the McAfee pop-up from their app. We appreciate LG working with us toward a shared goal of a better experience for our mutual customers.… — Pavan Davuluri (@pavandavuluri) July 22, 2026 You could call this a win, but neither Microsoft nor LG has made any claim that these monitors won’t stop installing what’s effectively adware without permission. The monitor maker also showed pop-up ads for its own ads as well as McAfee services. Gizmodo reached out to LG again to ask if it still plans to install the LG Monitor App Installer without users’ consent, and we’ll update this post if we hear back.
