Broader concerns

Users have been finding LG Monitor App Installer and its ads on their systems without LG ever showing a prompt or asking for permission. LG has some of the most expensive computer monitors available. Paying, in some cases, over $1,000 for a monitor that ends up forcing ads onto Windows is disruptive and a privacy concern. Once the app is installed, “LG technically possesses permission to use ‘all system resources,’” as well as to “collect geolocation, device data, online activity, contacts, user credentials, transactions, and more,” Burke said.

Gamers Nexus shared this screenshot showing LG’s app installing via Windows Update.

Gamers Nexus/Windows/YouTube

It’s also concerning that the practice has been going on for years and has seemingly expanded recently. Burke said he recently started seeing the pop-up ad on LG monitors he purchased three years ago.