Startup founder Egor Dubrovsky told me that he won't trim his beard until Filmustage's monthly recurring revenue triples. Today it's more than 15 centimetres long.
Ironically, beards have also become a useful way of explaining what his company actually does.
During development, Filmustage analysed a screenplay and flagged a character's beard as an important production element. Someone questioned why facial hair mattered. For Dubrovsky, the answer captured the difference between generative AI and production AI: if an actor shaves between shooting days, makeup, continuity and scheduling all need to know.
A simple beard can be critical to getting a film made.
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