TL;DR: Becky G has partnered with Patrón on a limited-edition Our Rainwater Collection for National Tequila Day, including a $60 Patrón Silver bottle (available starting today, only 350 made) and a $42.99 Patrón Silver collectible tin, both containing 750ml bottles of tequila. The collab supports Patrón's funding of 200 rainwater-harvesting systems in Jalisco, Mexico, in partnership with the nonprofit Isla Urbana.Becky G has partnered with Patrón for National Tequila Day, and it's a pretty personal collab. She's been name-dropping the brand in her recent single Patrona, and now helped design two limited-edition products with them. There's a $60 Patrón Silver bottle (only 350 exist, dropping today) and a $42.99 Patrón Silver tin, both containing 750ml bottles of tequila.The design itself has plenty of meaning behind it — both products lean into blue and green tones meant to represent water. Patrón is funding 200 rainwater-harvesting systems across Jalisco, Mexico, in partnership with the nonprofit Isla Urbana, and the collection is a nod to that partnership. As the campaign puts it, "every drop counts."
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Jalisco holds real significance for Becky G since it's tied to her family's roots. In her own words: "It's where Patrón is made and where all four of my abuelitos are from. Working with Patrón on Our Rainwater Project Limited-Edition Patrón Silver gave us an opportunity to celebrate that connection, while helping shine a light on something incredibly important."
