Jubilee Health Insurance has partnered with Singapore-headquartered insurtech bolttech to expand access to health insurance by embedding its products into digital platforms that consumers already use.
The partnership, announced on Thursday, will enable Jubilee to distribute health policies through partner platforms such as banks, petrol stations, retailers and digital marketplaces, allowing customers to buy insurance as part of everyday transactions rather than through traditional channels.
Embedded insurance integrates cover directly into the purchase of a product or service. For example, a customer taking a digital loan or buying goods on credit could add a daily hospital cash policy before completing the transaction, while online shoppers could purchase health cover with a single click.
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