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Insureres increasingly combining investment products with health and life cover to boost insurance uptake.
Kenya's insurers are increasingly combining investment products with health and life cover to boost insurance uptake, which remains among the lowest globally.
The shift comes as firms look for new ways to attract customers who have traditionally avoided standalone insurance products but are willing to invest for education, retirement and wealth creation.
Kenya's insurance penetration rose marginally to 2.44 per cent in 2024 from 2.41 per cent in 2023, according to the Association of Kenya Insurers (AKI), despite gross written premiums growing to Sh395.3 billion.
