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Family Bank has launched a new medical cover targeting SMEs, households and individual customers, marking its entrance to the growing health insurance market for small businesses.
The lender, through its subsidiary Family Bank Bancassurance Intermediary Limited (FBBI), has partnered with APA Insurance to roll out Family Afya, a comprehensive medical insurance product designed to help customers cope with rising healthcare costs.
The product offers inpatient and outpatient cover, maternity services, dental and optical care, as well as treatment for chronic illnesses, including cancer.
The bank is targeting a largely uninsured segment of the economy, with SMEs employing nearly 78 per cent of Kenya's working population.
