Mars Celebrates Evolution of Halloween with Annual Trends Report and Seasonal Treats
PR Newswire
NEWARK, N.J., July 23, 2026
Driven by younger generations and the rise of Summerween, Halloween is becoming America's longest seasonal shopping occasion, 2026 Mars report findsKey Takeaways:Culture Over Calendar: Halloween has expanded into a multi-month, consumer-driven season, with 57% of U.S. adults agreeing Halloween is no longer just a single day.Digital Discovery, In-Store Purchase: While 53% of Gen Z discover Halloween trends on TikTok, the final transaction overwhelmingly happens in person.Mars Meets Summerween Demand: To satisfy consumers looking for early-season treats, Mars is releasing its 2026 Halloween portfolio nationwide starting this month.NEWARK, N.J., July 23, 2026 /PRNewswire/ -- To kick off the 100-day countdown to Halloween, Mars, the authority on Halloween, released its 2026 "Mars Tricks, Treats and Trends" report. The insights offer an in-depth look at how U.S. consumers are celebrating the Halloween season, starting with Summerween. The findings show that Halloween has extended beyond a single night of trick-or-treating, evolving into a multi-month phenomenon driven by younger generations and spooky celebrations creeping up on the calendar.
