As Halloween fans celebrate earlier than ever, retailers are rolling out spooky decor, collectibles and apparel months before October arrives.

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Halloween may still be months away but that hasn’t stopped Summerween (summer Halloween, get it?) from becoming one of the season’s biggest trends. What began as a niche celebration among Halloween enthusiasts has grown into a full-fledged cultural moment, with retailers, social media and fans embracing spooky season long before October arrives.

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