Jeff Bezos has found a new place to advertise Amazon’s artificial intelligence, and it happens to be the screen where you were hoping to watch a film.
Amazon’s executive chairman is pushing a redesign of Prime Video, known internally as Lighthouse, meant to turn the streaming service into a high-profile showcase for the hundreds of billions of dollars the company has spent on AI, Reuters reported on Thursday.
It is the same instinct that recently put Alexa inside the search bar on Amazon’s shopping site.
The work is led by Prime Video head Mike Hopkins, with the unit’s global design lead, Kam Keshmiri, running the project day to day.
The 💜 of EU techThe latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!The problem it is chasing, helping people find something to watch without endless scrolling, is the same one Netflix has thrown generative AI at, and it gained urgency after Bezos pushed back at an internal presentation, telling the team its plans did not lean hard enough on AI.
